Publications

Dhananjay Nayakankuppam and Himanshu Mishra (2005), "The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses," Journal of Consumer Research, 32 (December), 390-395. Download

Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam (2006), "Money: A Bias for the Whole," Journal of Consumer Research, 32 (March), 541-549. Download

Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam (2007), "Seeing Through the Heart's Eye: The Interference of System 1 in System 2," Marketing Science 26 (5) 666-678. Download

Himanshu Mishra, Baba Shiv, and Dhananjay Nayakankuppam (2008), "The Blissful Ignorance Effect: Pre versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information," Journal of Consumer Research 35 (December), 573-584. Download

Arul Mishra, Himanshu Mishra, and Dhananjay Nayakankuppam (2009), "The Group Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences," Psychological Science, 20(7), 867-870. Download

Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam (2010), "How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences,"Journal of Marketing, 74 (September), 93-103. Download

Arul Mishra and Himanshu Mishra (2010), "Border Bias: The Belief that State Borders can Protect against Disasters," Psychological Science, 21(11), 1582-1586. Download

Arul Mishra and Himanshu Mishra (2010), "We are What We Consume: The Influence of Food Consumption on Consumer Impulsivity," Journal of Marketing Research, 47 (December), 1129-1137. Download

Arul Mishra and Himanshu Mishra (2011), "The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods," Journal of Marketing Research, 48 (February), 196-206. Download

Himanshu Mishra, Arul Mishra, and Baba Shiv (2011), "In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster," Psychological Science, 22 (6), 733-38. Download

Arul Mishra, Himanshu Mishra, and Tamara Masters. (2012), “The Influence of Bite-Size on Quantity of Food Consumed: A Field Study,” Journal of Consumer Research , 38 (February). Download

Himanshu Mishra, Arul Mishra, Jessica Rixom & Promothesh Chatterjee (2013), “Influence of Motivated Reasoning on Saving and Spending Decisions,” Organizational Behavior and Human Decision Processes ,121(1), 13-23. Download